Is machine translation enough?
For understanding, yes. For selling and ranking, no — and none of it gets indexed usefully.
Multilingual website
A market version.
Not a translation.
A translated site ranks nowhere. Search terms differ per market, arguments land differently, and legal texts apply per country. A second language is a second market version with its own SEO environment.
You need German plus English, Spanish or another language — and you want it to actually rank in each market.
What clients ask here
What clients ask here
How are the URLs structured?
Path prefixes: /de/, /en/, /es/. It scales to further languages without rebuilding anything.
What is hreflang?
A signal telling search engines which language version belongs to which audience. Set incorrectly, versions compete with each other.
Does every page need translating?
No. We agree a coverage matrix per market and document what is deliberately left out.
How it runs
How it runs
Inventory
Which pages need a market version — usually not all of them.
Architecture
URLs, switcher, hreflang, sitemaps per language.
Content
Keyword research and copy per market, not per word.
QA
Reciprocal hreflang, no orphan pages, no untranslated fragments.
How to spot a fair quote
How to spot a fair quote
Same-page language switching, never a jump to the homepage
Localised slugs, not German slugs in English
Separate sitemap per language
Coverage matrix documented in writing
By location
By location
Multilingual website · Speyer
A small city where recommendation still decides — and the website decides whether the recommendation survives the fir…
Learn moreMultilingual website · Ludwigshafen
Industrial buyers and property managers evaluate here, not private customers. References and named contacts belong ab…
Learn moreMultilingual website · Mannheim
The densest agency market in the region and plenty of outdated company sites — visual distinction pays off immediatel…
Learn moreMultilingual website · Heidelberg
International, research-driven and detail-oriented. Substance beats styling in this market.
Learn moreMultilingual website · Karlsruhe
Decision makers here measure your load times themselves. A bloated site is a lost pitch.
Learn moreMultilingual website · Frankfurt am Main
Financial services and consultancies with high deal values. Buyers check fast, thoroughly and in English.
Learn moreMultilingual website · München
Expensive in rent and in cost per click. For smaller budgets precision beats reach.
Learn moreMultilingual website · Berlin
Big enough that almost every niche carries — and dense enough that generic positioning disappears instantly.
Learn moreMultilingual website · Hamburg
Trade and logistics with strong B2B habits: proof beats promise, and decisions involve several people.
Learn moreMultilingual website · Stuttgart
Engineering-led buyers who judge quality themselves. Sloppy execution is noticed immediately.
Learn moreMultilingual website · Köln
In a city of a million you win at district level, not city-wide.
Learn moreMultilingual website · Düsseldorf
Fashion, advertising and consulting sit close together; your presence is judged by agency standards.
Learn moreMultilingual website
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