We burned a budget and cannot say what it bought.
Google Ads
We do the maths before you spend.
Before the first euro is spent we calculate what a customer is worth to you, how many enquiries become customers and what an enquiry may cost. If the maths does not work, we say so instead of taking the retainer.
Sounds familiar?
Sounds familiar?
Our ads point at the homepage.
Clicks go up, enquiries do not.
Scope
Scope
Unit economics before setup: margin, close rate, allowed cost per enquiry
Conversion tracking including consent mode
Account structure by service and intent
Landing pages that match the ad promise
Negative keyword lists from day one
Bidding managed against enquiries, not clicks
Monthly report: enquiries and cost per enquiry
Your own account, in your name
What changes
What changes
Existing demand, captured this month rather than next quarter.
Spend tied to a number you agreed before launch.
You know what an enquiry costs and whether it pays.
How it runs
How it runs
Calculate
What may an enquiry cost — the honest number.
Set up
Tracking, landing pages, structure, ads.
Learn
A controlled start without panic edits.
Optimise
Search terms, bids, creatives, monthly report.
Price range
setup from €590 · management from €390/monthTimeline
live within days, stable after 4–6 weeksGood fit for
Services with clear demandLocal businessesProduct launches
What clients ask here
What clients ask here
How much budget do we need?+
Realistically several hundred euros a month plus management. Below that there is not enough data to optimise anything.
Who owns the account?+
You. On a wechsel you keep the data and the history.
Why not send traffic to the homepage?+
Because the homepage does not answer the specific search. Every ad group needs a matching page.
What do you report?+
Enquiries and cost per enquiry. Clicks are context, not the metric.
Google Ads
Reply within 24 hours on working days. No sales call, no data passed on.