LOMADESIGN Werbeagentur Speyer

Branding & Corporate Design

A logo is a system, not a picture.

One file is not a brand. You need main and secondary versions, clear space, minimum sizes, colour and mono variants, and rules a stranger can follow — otherwise the identity falls apart the first time someone else touches it.

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Sounds familiar?

Sounds familiar?

Every document looks like it comes from a different company.

Our logo breaks when it gets small.

We have no source files, only a JPEG.

Scope

Scope

Positioning and competitive context before any design
Logo system with all required variants
Colour palette with accessible contrast values
Type system with licensing sorted out
Image direction and templates
Brand manual others can actually apply
Source files in vector format
Rollout plan for print, web, vehicles and signage

What changes

What changes

Recognisable

Repetition builds recognition; variety destroys it.

Applicable

Rules that hold up when an external designer takes over.

Durable

Done properly, an identity lasts ten years with light refreshes.

How it runs

How it runs

01

Foundation

Positioning, audience, competitors.

02

Direction

Several real routes, not twenty versions of one idea.

03

Detail

Variants, formats, clear space, minimum sizes.

04

Handover

Manual and all source files.

Price range

logo from €790 · full identity from €1,490

Timeline

from 2 weeks

Good fit for

New companiesRebrands after a mergerCompanies expanding into Germany

What clients ask here

What clients ask here

How many drafts do we see?

Several genuinely different directions, then refinement of the one you choose.

Do we get the vector files?

Yes, after final payment, with usage rights in writing.

Can you register the trademark?

We research obvious conflicts and domains. The filing belongs with a trademark attorney.

Does it work in both languages?

Yes. We check naming and claims in German and English before recommending them.

Branding & Corporate Design

Reply within 24 hours on working days. No sales call, no data passed on.

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