Will we lose rankings?
Not if every old address gets a matching new one. A blanket redirect to the homepage is treated like an error page and that is where rankings go.
Website relaunch Germany
A relaunch that keeps
what you earned
The risk in a relaunch is not the design. It is the addresses that stop resolving, the content that silently disappears, and the analytics that report different numbers afterwards. All three are avoidable and all three are routinely missed.
You are rebuilding an existing site and cannot afford to lose the visibility it already has.
What clients ask here
What clients ask here
Do you work with our existing content?
We inventory it first — what brings traffic, what is linked, what nobody has opened in two years. Then we decide what moves.
What about our German and English versions?
They are planned together with reciprocal hreflang, so the versions support each other instead of competing.
How long does it take?
Most relaunches run six to twelve weeks. The slow part is content and sign-off on your side, not the build.
How it runs
How it runs
Inventory
Traffic, links, addresses, what is worth keeping.
Plan
Redirect map, structure, measurement — before design.
Build
New site on staging, old site untouched until launch.
Launch
Redirects live, indexing checked, first weeks monitored.
How to spot a fair quote
How to spot a fair quote
Every old address mapped to a matching target
Content inventory before anything is discarded
Measurement verified after launch, not assumed
Rankings monitored for the first weeks
By location
By location
Website relaunch Germany · Nürnberg
Trade fairs, industry and a dense supplier network. Buyers here are used to comparing specifications before suppliers…
Learn moreWebsite relaunch Germany · Leipzig
The fastest-growing city in eastern Germany, with logistics, automotive and a young service economy. Competition onli…
Learn moreWebsite relaunch Germany · Hannover
Trade-fair city with strong industrial and insurance sectors. Decision cycles are long and involve several people, so…
Learn moreWebsite relaunch Germany · Bonn
International organisations, telecommunications and a large public sector. English is routine here, and expectations …
Learn moreWebsite relaunch Germany · Speyer
A small city where recommendation still decides — and the website decides whether the recommendation survives the fir…
Learn moreWebsite relaunch Germany · Ludwigshafen
Industrial buyers and property managers evaluate here, not private customers. References and named contacts belong ab…
Learn moreWebsite relaunch Germany · Mannheim
The densest agency market in the region and plenty of outdated company sites — visual distinction pays off immediatel…
Learn moreWebsite relaunch Germany · Heidelberg
International, research-driven and detail-oriented. Substance beats styling in this market.
Learn moreWebsite relaunch Germany · Karlsruhe
Decision makers here measure your load times themselves. A bloated site is a lost pitch.
Learn moreWebsite relaunch Germany · Frankfurt am Main
Financial services and consultancies with high deal values. Buyers check fast, thoroughly and in English.
Learn moreWebsite relaunch Germany · München
Expensive in rent and in cost per click. For smaller budgets precision beats reach.
Learn moreWebsite relaunch Germany · Berlin
Big enough that almost every niche carries — and dense enough that generic positioning disappears instantly.
Learn moreWebsite relaunch Germany · Hamburg
Trade and logistics with strong B2B habits: proof beats promise, and decisions involve several people.
Learn moreWebsite relaunch Germany · Stuttgart
Engineering-led buyers who judge quality themselves. Sloppy execution is noticed immediately.
Learn moreWebsite relaunch Germany · Köln
In a city of a million you win at district level, not city-wide.
Learn moreWebsite relaunch Germany · Düsseldorf
Fashion, advertising and consulting sit close together; your presence is judged by agency standards.
Learn moreWebsite relaunch Germany
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